If your target audience is other startups, then it is absolutely worth it. But if its not, you shouldn't bother at all. Focus on creating content that solves c

If your target audience is other startups, then it is absolutely worth it. But if its not, you shouldn't bother at all. Focus on creating content that solves core pain points for your target customers. (And if you don't know these pain points, you don't have a product)