This does not resonate with me- you have masses of people who now have tons of free time on their hands, and in general the trend is towards shorter formats of

This does not resonate with me- you have masses of people who now have tons of free time on their hands, and in general the trend is towards shorter formats of entertainment- especially for the demographic they are targeting. You are really telling me that people are too busy watching 2 hour documentaries or reading books to load up Quibi for a quick hit? I don't buy this at all. We don't still have lunch breaks? I know this is kind of the "insider narrative" on this (I actually bought my house from someone fairly high up that relocated to the west coast to work there) but this really rings hollow. After reading some of Katzenburg's comments in an article a few months ago where he said "I blame everything that has gone wrong on Coronavirus. Everything." This is not a successful approach to thinking about why your product isn't getting the market fit you thought it would. Then throw in some highly annoyed comments when it was retorted that Tik Tok is thriving with "its comparing apples to submarines." With thinking like that I don't think they stand a chance really. Personally I can not imagine a better time to launch a video platform than the onset of a pandemic where people are stuck inside with little else to do aside from consume content.