The conversion rate isn't the biggest problem. The big problem is their launch got so little momentum/ uptake to begin with and their platform has no presence.

The conversion rate isn't the biggest problem. The big problem is their launch got so little momentum/ uptake to begin with and their platform has no presence. In spite of their high dollar Super Bowl commercial, nobody outside tech seems to know what they are or why they would subscribe to them. Having an unknown service is bad enough, but they have no base to grow from. Disney+ is Disney. Apple TV+ has Apple behind them and is able to offer a free year with every iPhone. HBO, CBS, MLB, and even Hulu have big, well known brands with known content. Everyone in streaming started with a base or with at least free content. It's not the 8% that's the issue here, it's the fact that they have fewer than a hundred thousand users and no momentum.