Actually I'd say that it's not any better than pay-to-win, and could actually be worse. At least with pay-to-win you know that it's a sham and that it's only t

Actually I'd say that it's not any better than pay-to-win, and could actually be worse. At least with pay-to-win you know that it's a sham and that it's only the amount of money that you spend which influences how good you are at the game (more or less). With cosmetics and appearances it's much more stealthy since you're still a good player if you win, but there is peer pressure to pay for a skin so you can keep up with the latest fashions. You could easily spend more and more money this way before realising what a sham it is, and all you'd have to show for it is maybe a full digital wardrobe of stuff you never wear. (With no way to sell that to recoup even some of the costs).