There are difficulties in overcoming users' expectations and actually monetising, but it shouldn't be ruled out completely. Once people are using something as a

There are difficulties in overcoming users' expectations and actually monetising, but it shouldn't be ruled out completely. Once people are using something as a major source of entertainment, some proportion of them are usually willing to pay for even mild improvements. An analogy might be free radio broadcasts (and web radio, and piracy) versus modern music streaming services. Make no mistake, short-form content can be a major entertainment source. Personally, I recently deleted Tiktok from my phone, more because of its power to eat up time when I ought to be sleeping than because of the recent privacy furore.