In the early days, one of the things that was heavily hyped by FOSS advocates to drive adoption was the "free as in beer" aspect. It worked but, unsurprisingly

In the early days, one of the things that was heavily hyped by FOSS advocates to drive adoption was the "free as in beer" aspect. It worked but, unsurprisingly, it resulted in a large userbase that only cared that the free beer kept flowing and nothing else about the FOSS philosophy nor contributing.