I'm not denying that regardless there will be a hefty price point on accomplishing something like this in a major organization such as NYT - but there are still

I'm not denying that regardless there will be a hefty price point on accomplishing something like this in a major organization such as NYT - but there are still limits on how much seems fiscally responsible. Even at $10 million being a possible reasonable number, it's still a fraction of the $40 million spent.