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The largest cohort with these premium services take the free trial and then immediately cancel. Then you have to earn them back.
by sulam 6y ago
The largest cohort with these premium services take the free trial and then immediately cancel. Then you have to earn them back.
- S33V 6y agoDo you have a source with that? Based off of the majority of my family members it seems like that would be the opposite. I wouldn't be surprised that there's a correlation between tech-savvy individuals and those who cancel straight to subscription trials right away.
- sulam 6y agoI work for a company with a premium service, and we have a number of employees who have worked on other premium services. It’s definitely true in the aggregate. * Worth noting, since you mention tech savvy individuals, that these are not tech savvy services (although buying a premium service from an app on your phone probably immediately skews you somewhat tech savvy).
- S33V 6y agoInteresting, thanks!