Quibi seems to be trying to convert a users who would normally kill 5-10 minutes on Snapchat or Instagram into killing that same time on their platform. The pro

Quibi seems to be trying to convert a users who would normally kill 5-10 minutes on Snapchat or Instagram into killing that same time on their platform. The problem is that this user pool is perfectly content killing thier 5-10 minutes on Snapchat or Instagram and convincing them that they actually need the "Snapchat or Netflix" is going to be very hard, especially when they charge a subscription. If I am only willing to kill 5-10 minutes on my phone, my investment in whatever it is ill be killing time on is very low. So I suspect it's going to be very difficult to convince these users to pay a monthly fee for a service when Snapchat offers a similar level of gratification for free.