Speaking from when I lived in the middle of a major city: I am working and/or enjoying highly limited relaxation time. I am willing to pay a premium to have th

Speaking from when I lived in the middle of a major city: I am working and/or enjoying highly limited relaxation time. I am willing to pay a premium to have the food arrive, and have the time surrounding "getting food in hand" be minimized, so as to minimize work interruption or maximize current recreational activity. It's essentially the opportunity cost argument, applied to utility measure rather than literal dollars.