4 ms·

Why are people using the facebook sdk? What does it give them?

• mromanuk 6y ago
  I'm using it for realtime analytics (dashboard like mixpanel) also this brings authentication and other FB Integration
• berkes 6y ago
  When we looked at it, we saw several reasons, all of which are dubious at best: 1. It is required for a "login with Facebook" feature, apparently. I'd presume this goes for other feautures that integrate with facebook, such as "invite from your friends" or "share on facebook(messenger)". 2. It gives access to metrics, when added to your own, greatly enrich your own data collection. 3. It is required when working with Facebook ads - though I would not know how this ties in with mobile apps: on web it is clearer (where you are required to host "the pixel" on your website in order to have ads on facebook link to that website.) 4. It is feature rich, so as a pure SDK, it offers neat utilities; though for each of these, there are better alternatives found in separate libs.
  • harryf 6y ago
    Extending point 2, it’s essential if you’re running ads on Facebook and want to know if clicks on the ad in Facebook bring the user through to the app - ie so you can be sure you got a real conversion
  • yalok 6y ago
    @harryf there’s a way to send ads attribution via server API, so no need to have client side FB SDK for that