4 ms·

This is not true.

• potench 6y ago
  Are you sure? Seem to recall needing FB SDK to manage marketing pixels that provide detail on marketing campaign analytics. If you’re spending money on those platforms to drive traffic you’re going to want to optimize your spend and see performance. To do that I believe you need the FB sdk - are you saying there’s an alternative or are you saying “just don’t optimize performance”.
  • Nextgrid 6y ago
    Can't you optimize ad performance by generating unique URLs for each campaign and then counting the number of clicks/installs per campaign on your own infrastructure?
    • Schiendelman 6y ago
      “Can” is true but not the question at hand! If Facebook, which charges money for advertising, let go of controlling that tracking relationship, they’d lose a lot of money. So they won’t.
      • Nextgrid 6y ago
        Doesn't Facebook charge you for clicks regardless? Given the SDK is open-source and is embedded in an app controlled by the developer, there's nothing preventing them from modifying the SDK to report false clicks if Facebook actually relied on the SDK to report ad metrics for billing purposes.
• baxtr 6y ago
  Hmm, strange then. We tried it just recently and it would not let us create Insta ads w/o the FB SDK. Can you point to a source?