He never really explains why the first 2 long-form emails didn't result in such a backlash, but the third one did. Was it, indeed, because the deal price was a

He never really explains why the first 2 long-form emails didn't result in such a backlash, but the third one did. Was it, indeed, because the deal price was a lot lower than the first two, as implied by his later "solution" of using long-form emails for larger priced deals? All in all, it seems that this piece was written for an audience that already knows what's going on, rather than for us. That certainly isn't a knock or a problem, though.