Wait, zero need for marketing spend? The publicity that this move bought them only extends to the insular tech news/blogger community. Do you really think Joe

Wait, zero need for marketing spend? The publicity that this move bought them only extends to the insular tech news/blogger community. Do you really think JoeSixPack or Kerligirl13 reads TechCrunch? And even if they did, do you think they'd try out the app based on the amount raised? I'm sometimes guilty of this type of thinking myself, but really, stop thinking like a geek when it comes to marketing.