The flaw is that they've spent way too much time trying to figure out how to possibly squeeze the most revenue, before launching the digital subscription pay wa

The flaw is that they've spent way too much time trying to figure out how to possibly squeeze the most revenue, before launching the digital subscription pay wall. The New York Times prematurely optimized profits. Software development doesn't start with the last line of code written, it starts with the first user. They should have look to optimize as they go. The problem with the online subscription for newspapers is that there is no standard baseline to base price off of. Yet, they won't fall short. It's relative. They dropped $40 million on the pay wall. They don't have to pay to create content, per se, it's already there (or will be there as it is written). At the cheapest subscription ($15/mo.), it would take 2.67 million subscribers to pay it off in one month. That's very liberal. Or a 1/2 million subscribers over 6 months to pay it off. In the end, they will very quickly the $40 million spent.