The problem is that you're basically creating a brand arbitrage opportunity. Big corporates are going to do their own things, premium brands are going to get co

The problem is that you're basically creating a brand arbitrage opportunity. Big corporates are going to do their own things, premium brands are going to get courted by Uber Eats & Door Dash with special deals and cuts, so you end up with small independents who don't draw in big business - there's all sorts of screw ups both good faith and bad that are going to impact your brand, not theirs.