You can’t make that conclusion from the evidence presented. The fact that ad revenue is declining doesn’t tell us that they intentionally moved focus away from

You can’t make that conclusion from the evidence presented. The fact that ad revenue is declining doesn’t tell us that they intentionally moved focus away from clicks. As another matter, all those subscriptions grant access to their website content. More clicks on their site probably lead to more new subscriptions, and better retention of existing subscribers. To the extent that clicks lead to subscriptions, they are undoubtably all about the clicks.