Some semi-related reasons I can think of 1. If people knew what it actually cost to get food delivered (as opposed to hiding the delivery fee by increasing per

Some semi-related reasons I can think of 1. If people knew what it actually cost to get food delivered (as opposed to hiding the delivery fee by increasing per item costs or charging the restaurant a cut), they wouldn't order 2. Part of their business model is to waive delivery fees, like if you buy the subscription for unlimited delivery. However even if you have unlimited delivery they still make money from service fees and restaurant commissions. If all of that cost gets charged as a "delivery fee", the $20 subscription for unlimited free delivery becomes unsustainable. 3. As others have mentioned, they're probably doing it in part just to make a point