It's a form of protest. This is how protests work, a company doesn't do something you don't like, you boycott them. Your company/ organization does something yo

It's a form of protest. This is how protests work, a company doesn't do something you don't like, you boycott them. Your company/ organization does something you don't like, you raise the issue with management; sometimes you call in sick or quit. This isn't any different from police having a "Blue Flu" or any other protest. People who are members of a company/ organization that want to influence the company do it in lots of ways.