6 ms·
I get branding and brand guidelines. I just don't get what "brand values" are and what they have to do with UX.
by choward 6y ago
I get branding and brand guidelines. I just don't get what "brand values" are and what they have to do with UX.
- Ensorceled 6y agoThink of "brand values" as words that describe the product "simple to use" or "powerful" or "elegant" or "photoshop" or "vim like". Those all result in very different UX/UI.
- basch 6y agoI took it as honesty in marketing copy. So I dont sign up for Instagram expecting a Banking app, and so the business doesnt misrepresent its product. Or that the marketing department doesnt get caught up in spin or fluff. If the brand values emphasize the wrong part of the product, the experience the person experiences is jarring and disorientating.