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> They cared about making sure that the brand’s values were enhancing the experience. What does this even mean?

youeseh 6y ago
Facebook wants to show you ads. You want to see updates from your friends and family. Facebook will come up with a clever way to show you updates from your friends and family but not all at once and not all at the top. So, you'll have to scroll and scroll and scroll to see updates and might even have to visit multiple times to see updates, all the while seeing a lot of ads along the way. UX enhancing brand values! :D
- choward 6y ago
  It seems weird that a designer would focus on "brand values" over a good user experience. I guess they are answering in the context of a working for a company and not just being a designer. I assumed "enhancing the user experience" meant making the user experience better, but clearly that's not what it means.
  - jbob2000 6y ago
    Big companies do this weird thing where they get a bunch of passionate people to oppose each other when creating a solution, and then take some weird Frankenstein middle ground that appeals to no one except the budget and timeline.
happytiger 6y ago
https://uxplanet.org/brand-experience-and-user-experience-e0893a74a49 https://uxplanet.org/brand-experience-and-user-experience-e0... That the whole interaction is consistent with brand guidelines, values and identity. It’s called Brand Experience, and it’s often a conversation in really big company interface design.
- choward 6y ago
  I get branding and brand guidelines. I just don't get what "brand values" are and what they have to do with UX.
  - Ensorceled 6y ago
    Think of "brand values" as words that describe the product "simple to use" or "powerful" or "elegant" or "photoshop" or "vim like". Those all result in very different UX/UI.
  - basch 6y ago
    I took it as honesty in marketing copy. So I dont sign up for Instagram expecting a Banking app, and so the business doesnt misrepresent its product. Or that the marketing department doesnt get caught up in spin or fluff. If the brand values emphasize the wrong part of the product, the experience the person experiences is jarring and disorientating.

Facebook wants to show you ads. You want to see updates from your friends and family. Facebook will come up with a clever way to show you updates from your friends and family but not all at once and not all at the top. So, you'll have to scroll and scroll and scroll to see updates and might even have to visit multiple times to see updates, all the while seeing a lot of ads along the way. UX enhancing brand values! :D

choward 6y ago
It seems weird that a designer would focus on "brand values" over a good user experience. I guess they are answering in the context of a working for a company and not just being a designer. I assumed "enhancing the user experience" meant making the user experience better, but clearly that's not what it means.
- jbob2000 6y ago
  Big companies do this weird thing where they get a bunch of passionate people to oppose each other when creating a solution, and then take some weird Frankenstein middle ground that appeals to no one except the budget and timeline.

happytiger 6y ago

https://uxplanet.org/brand-experience-and-user-experience-e0893a74a49 https://uxplanet.org/brand-experience-and-user-experience-e0... That the whole interaction is consistent with brand guidelines, values and identity. It’s called Brand Experience, and it’s often a conversation in really big company interface design.

choward 6y ago
I get branding and brand guidelines. I just don't get what "brand values" are and what they have to do with UX.
- Ensorceled 6y ago
  Think of "brand values" as words that describe the product "simple to use" or "powerful" or "elegant" or "photoshop" or "vim like". Those all result in very different UX/UI.
- basch 6y ago
  I took it as honesty in marketing copy. So I dont sign up for Instagram expecting a Banking app, and so the business doesnt misrepresent its product. Or that the marketing department doesnt get caught up in spin or fluff. If the brand values emphasize the wrong part of the product, the experience the person experiences is jarring and disorientating.