I think this only works out for google due to their business model and scale. Like if Google was a subscription service, would people pay 5x more for the long t

I think this only works out for google due to their business model and scale. Like if Google was a subscription service, would people pay 5x more for the long tail? I'm guessing not. I think the reason that the long tail is viable at google is that the higher value searches happen infrequently. You buy cars, houses, insurance, less often than furniture or toothbrushes and the ads are priced accordingly. So in essence you need a problem where the value and the frequency are inversely related.