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When do people ever say, "I bought an Apple computer"? People usually say, "I bought a Mac". Ever rarer will you see someone say, "I bought an Apple phone." (I'
by dereg 16y ago
When do people ever say, "I bought an Apple computer"? People usually say, "I bought a Mac". Ever rarer will you see someone say, "I bought an Apple phone." (I'm talking about most laymen aka consumers)
Apple's branding value has followed from their high quality and consumer-accessible products. No amount of marketing will support a crappy product. Focusing on marketing over quality is how products die a spectacular death. Remember Kin?