Having everyone say "you suck" isn't the kind of publicity you want. If your app sucks, you don't want it to be famous for sucking. I mean, Lotus Notes is famou

Having everyone say "you suck" isn't the kind of publicity you want. If your app sucks, you don't want it to be famous for sucking. I mean, Lotus Notes is famous, right? Are you running out to use it? With this kind of publicity, you've got an uphill battle to convince people to use it - assuming you can improve it. Which the OP argues you COULD do if you diverted your PR money into actually working on the app. I don't think there's much of an "awe-factor" in domain names. I heard the guy who made Instapaper interviewed, and he said that his domain and app name don't even make sense for his app; it was a domain he'd originally registered for a different idea. But nobody cares because they like the app. I think the OP's point is valid: they could have easily come up with a short, memorable name, gotten it cheap, and hired 3 more developers.