5 ms·
There's nothing silly about it. Domains are important but for brandable terms. Color is far too common a word. It conveys nothing that could be seen as a bra
by david927 16y ago
There's nothing silly about it. Domains are important but for brandable terms. Color is far too common a word. It conveys nothing that could be seen as a brand.
Further, it shows that they're spending with the notion of huge scale long before there's any sign that's necessary. (It's what sunk a lot of dot bomb companies.) Yes it might be cheaper now, but it's a risky way to spend their money especially when a brandable term is both more valuable and less expensive.
- dot 16y agotell that to apple
- alex_c 16y agoThis wasn't really an issue back when Apple was founded.
- dereg 16y agoWhen do people ever say, "I bought an Apple computer"? People usually say, "I bought a Mac". Ever rarer will you see someone say, "I bought an Apple phone." (I'm talking about most laymen aka consumers) Apple's branding value has followed from their high quality and consumer-accessible products. No amount of marketing will support a crappy product. Focusing on marketing over quality is how products die a spectacular death. Remember Kin?
- djhomeless 16y agoI think what he means is silly is that the post only focuses on the $1/2M spent on the domains vs the amount of expectation the company had pre-launch. With $41M, color has more than enough cash to pivot onto something that will work - but for me the real reason color hit a big fail at launch was the same reason cuil was - the level of expectation people had about the company due to the fact they raised so much/had so much hype. If color had a different name, and was written by a small hardy team from y combinator or whatever, I think people who have still had some scepticism but would have been generally positive. I, like a lot of people, looked at that app and thought, "this is $41M of development?". They can still pivot and do something interesting, but I think this is one of those times that "release early, release often" does not apply. It's a great app for when your at a big event, but as I asked on twitter, what if there is no there, there?
- freerobby 16y agoYeah, and McDonalds is just a last name, right?
- gaius 16y agoMcDonald's vs burgers.com, that would be.