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I’m pretty sure that in most countries, a store can’t just sell another company’s products without entering an agreement with them. This agreement allows the co
by abc-xyz 6y ago
I’m pretty sure that in most countries, a store can’t just sell another company’s products without entering an agreement with them. This agreement allows the company to set a minimum and maximum price for the product.
Imagine you’re selling chocolate that you want people to associate with luxury/wealth. To achieve this you might want to limit resellers to be 5 star hotels and luxury stores rather than the 1 dollar store.
- chrisseaton 6y ago> I’m pretty sure that in most countries, a store can’t just sell another company’s products without entering an agreement with them. Of course you can. What makes you think you can't?
- abc-xyz 6y agoThe fact that your company’s product end up being represented by the store and its actions. Mistreating employees and customers, discrimination, bad customer service/return policy, terrible product placement, etc. There are so many ways a store can hurt your company’s reputation by association.
- chrisseaton 6y agoBut I mean there just isn't any law like you think there should be. People are free to resell any goods they own (exceptions for things like controlled substances, other things with regulations etc.)
- panzagl 6y agoLook up 'grey market'. Lots of companies try to do what you suggest, but in the US there are very few laws that support such a business model.
- umanwizard 6y agoI don’t know what countries are like that, but that’s certainly not the case in the United States.
- jiggunjer 6y agoIt is, even amazon bans resellers sometimes.