FOMO? Most of my small business customers that experiment with new tech are simply scared of losing what they have, or envious of competitors who seemingly hav

FOMO? Most of my small business customers that experiment with new tech are simply scared of losing what they have, or envious of competitors who seemingly have more. "My competition is using it so maybe we should too?" is a common phrase heard. Add "delivery services" to the list of failed VC funded tech gambles (see Groupon) that cost small businesses dearly.