I met a BL person once with my then business partner to discuss bis-development ideas/options, and, yep, it was a total hard sell of the services; they couldn't

I met a BL person once with my then business partner to discuss bis-development ideas/options, and, yep, it was a total hard sell of the services; they couldn't "get" that our total capital was about £1,000 of our own money and there was simply no way I was going to pay £250 for X useless service ;P