May be a symptom of people sold on "blue ocean strategy" / "zero to one" narrative "just start a monopoly" the literature says... implying every venture that's

May be a symptom of people sold on "blue ocean strategy" / "zero to one" narrative "just start a monopoly" the literature says... implying every venture that's not would surely be a waste of time but even (and especially) if you're the first mover, sharks will come will you use their presence as a convenient excuse? or are you up for the fight?