The Peloton experience, as I understand it, is based more around the live-streamed workout experience, the accompanying music, and the integrated refined hardwa

The Peloton experience, as I understand it, is based more around the live-streamed workout experience, the accompanying music, and the integrated refined hardware. People on normal bikes can buy a 'smart trainer' ($400-1200) and already have many options of connected apps (https://www.dcrainmaker.com/2020/03/cycling-indoor-trainer-app-guide.html https://www.dcrainmaker.com/2020/03/cycling-indoor-trainer-a...), the most popular of which is Zwift.