If they want complete control of their apps they shouldn't be making virtual machines to run other people's apps. As stated above - the vm route only makes sen

If they want complete control of their apps they shouldn't be making virtual machines to run other people's apps. As stated above - the vm route only makes sense if it immediately taps into the large pool of apps existing for other devices. It's a compromise to provide convenience to users. As soon as developers have to expend effort to get a worse version of their app running on these devices the plan falls apart. Good developers will shun the device until they can be sure than they can create a great user experience and that the effort of doing so will be worth the effort.