I know multiple people who've more than 10x'd their number of spin classes per month after switching from a "dumb" spin bike to a Peloton who would disagree wit

I know multiple people who've more than 10x'd their number of spin classes per month after switching from a "dumb" spin bike to a Peloton who would disagree with you. Notifications like "You're 1 ride away from hitting a 5 day streak!" or "Your friend X is working out right now" really drive people to work out more frequently than they would otherwise. Seeing their effort levels compared to both strangers and friends on a real-time leaderboard makes people put in more effort than they would otherwise. Between the two, gamification can have quite a large impact on how much exercise someones does.