>There is a HUGE market for this stuff, even gym subscriptions, that never, ever get used. I was friends with a Crossfit licensee and he said only 50% of people

>There is a HUGE market for this stuff, even gym subscriptions, that never, ever get used. I was friends with a Crossfit licensee and he said only 50% of people that paid actually showed up every week, and only ~85% showed up every month. The other 15%? They just kept reauthorizing charges, showing up every now and then when he called them, and then forgot again. Basically how all gyms work, human laziness and human financial incompetence, though theres also a sprinkle of shady stall tactics by gyms for cancellation.