Sure. I can also go get licensed as a trader and join a firm. Any barriers to entry are still barriers, even if it's as dumb as "the website isn't mobile friend

Sure. I can also go get licensed as a trader and join a firm. Any barriers to entry are still barriers, even if it's as dumb as "the website isn't mobile friendly". For lower-income people, they might only have a phone. It sounds dumb, but... when you go to those, a lower income 20-something feels like they don’t belong and would leave. "Charles Schwab" feels like it's for people who look like Charles Schwab.