The kinds of people this luxury fitness equipment is targeting are the same folks that will go to luxury gyms, which generally are around that price point. The

The kinds of people this luxury fitness equipment is targeting are the same folks that will go to luxury gyms, which generally are around that price point. The big one I'm aware of is https://www.equinox.com https://www.equinox.com Sometimes you can justify the prices to people who would pay $30 per spin class and go to 10+ spin classes a month. They also tend to be located down town right next to big work hubs so they're easy to get to. Finally, they usually don't participate in the shady budget-gym "you can never cancel" dark patterns.