M1 deserves some credit for designing something in the same space, but for a different market, and encouraging different behavior. They built the app around se

M1 deserves some credit for designing something in the same space, but for a different market, and encouraging different behavior. They built the app around setting it and forgetting it, making day trading impossible, and auto balancing. You set percentages, and when you deposit or autodeposit, it buys whatever proportion is the shortest. You can active pick stocks or index etfs, but the only proper way to use the tool is buy and hold. More firms would be wise to offer that kind of simplicity, without having to manage WHICH shares to buy. It gives people a similar experience to buying a Total Stock Market ETF, but still lets them have some runway to be foolish. The 30% nanny state of investing software.