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Imagine if they'd instead invested that money in restructuring themselves for a viable, 21st century business model. I mean, it's a big ship to turn and you pro
by danilocampos 16y ago
Imagine if they'd instead invested that money in restructuring themselves for a viable, 21st century business model. I mean, it's a big ship to turn and you probably need a lot more than $40m.
But at least they'd be closer to cracking it than they are now.
- natrius 16y agoYour assertion is based on faith, not facts. You believe that there's some mythical "21st century" business model that will save journalism with no evidence to back that up. If asking readers to pay for news doesn't qualify as sufficiently modern, I'm really not sure what you have in mind. Please elaborate. (Personally, I think donations sought by non-profits are a better way to fund journalism, but that is decidedly pre-21st century.)
- danilocampos 16y agoSaving journalism and saving The New York Times Company are two very different things. I'm focused on the latter in the above comment. The fact that businesses exist and make money producing digital content after 1999 is effective proof that survival is possible.
- davidw 16y agoWe're in a transition phase. Doubtless, buggy whip manufacturers survived a few years past the introduction of the Ford Model T as well. Whether that's an apt comparison for producers of information goods is too early to say - I don't think it's likely to be accurate, but I don't know what the future holds either, and I think things are still changing.
- rhizome 16y agoThing is, there are still buggy whip manufacturers that have been in business since then. I don't know if Jedediah's Buggy Whips could have planned to survive the automobile, but they have. The New York Times I'm sure would like to be the buggy whip of journalism. The Gray Lady is casting about wildly (probably before it really matters) in hopes of avoiding an uncertainty on par with the 1908 whip market.
- davidw 16y ago> The New York Times I'm sure would like to be the buggy whip of journalism. No, they don't. The few that are around are in an extremely niche business that most of the world does not need or care about. They're for hobbyists. It'd be interesting to know if the buggy whip manufacturers from 100 years ago actually survived (I sort of doubt it, but don't know) or were recreated/re-formed to serve the niche/hobbyist market, which I think would require a different sort of business and mentality.
- rhizome 16y agoI did not invent "Jedediah's Buggy Whips," they are a real company that for all I've been able to find has been continuously in business since 1853.
- davidw 16y agoInteresting. Maybe a small number of them managed to change with the times (my guess is they didn't call it "pivoting"), but I still can't seriously think that the NYT wants to be the equivalent of "Jedediah's Buggy Whips". Right now they're more like Ford (well maybe not that big, but they are at the very least national in their reach and relevance), and I don't think they'd like to take the step down in size and importance.
- natrius 16y agoYou're treating all digital content as interchangeable. The New York Times is inherently more expensive to put together than Gawker. Gawker's business model produces enough revenue to turn a profit, but there's no guarantee that the same would hold for the New York Times. There is no such proof that an outfit that puts out the type and quality of journalism that the Times does can be sustained on online advertising dollars.
- cabalamat 16y ago> You believe that there's some mythical "21st century" business model that will save journalism with no evidence to back that up. There are plenty of free (paper) newspapers that are funded by advertising revenue. I don't see any reason in principle why it couldn't work for the online newspapers, who have lower overheads. > I think donations sought by non-profits are a better way to fund journalism You may well be right. > that is decidedly pre-21st century Except that it may well be easier to raise funds now with the internet. (Especially if/when we get a decent micropayment system.)
- davidw 16y ago> There are plenty of free (paper) newspapers that are funded by advertising revenue. The ones here in Italy at least are complete fluff compared to 'real' newspapers, which do expensive things like send reporters to far-off lands.
- dagw 16y agoThere are plenty of free (paper) newspapers that are funded by advertising revenue I read one of those (Metro) on my commute to work every day, and it is, to put it mildly, very very bad. The reason they can be funded purely by advertising is because they seem to spend pretty close to zero on any sort of actual journalism.
- ig1 16y agoYou mean like charging people money in exchange for content ? Plenty of newsmagazines such as the Economist have healthy pay-for-content businesses.
- VladRussian 16y ago>21st century business model would definitely involve being nimble, adjusting quickly (and relatively cheap). 40M on such a change doesn't look nimble.