Broadness in itself is not a reason to deny a trademark. "Christmas Tree Shops" is hardly distinctive. "McDonalds" is a last name. These trademarks are recogniz

Broadness in itself is not a reason to deny a trademark. "Christmas Tree Shops" is hardly distinctive. "McDonalds" is a last name. These trademarks are recognized because brands were successfully and identifiably built around them. I think the same can be said about the app store - ask any "normal" who he thinks of when he hears the phrase "App Store." Hint: it's not Google or Amazon.