I see it differently. A good startup has multiple options about what great products it can try to build, the cost and revenue models behind them, and its fundi

I see it differently. A good startup has multiple options about what great products it can try to build, the cost and revenue models behind them, and its funding strategy. Products that are great for people who are throwing around money in a frothy bubble environment can be millsontes in a buttoned-down, post-crash situation. So while too much reading thinking about the overall context is a distraction, ignoring it hugely increases risk and misses opportunities for significant advantages.