Also, the advertisers are savvy to how long they have before you're allowed to hit that skip, and so pitching in the first 5 seconds is getting more common, lea

Also, the advertisers are savvy to how long they have before you're allowed to hit that skip, and so pitching in the first 5 seconds is getting more common, leading to some pretty absurd copy/delivery. I just love that guy who grabs me on the street shouting in my face about free energy.