Finding the best tools to represent insight is good. However, I have found it better to start with thinking about the audience and what I want them to take awa

Finding the best tools to represent insight is good. However, I have found it better to start with thinking about the audience and what I want them to take away. When you say "clear and readable" I think: "understandable and memorable". I would recommend focusing first on the content of your message, and then figuring out the form. Tooling, for me, comes last. Specifically, consider: * who is your audience * what do you want to convey (and why) * focus on the essentials of your message (too often I see irrelevant detail that undermines impact and recall)