3 ms·
Off the top of my head, reasons could be: - LBGTQ populations are small, about 4-7% (usually quoted at 5%) of the US, and are generally clustered in big urban
by blaser-waffle 6y ago
Off the top of my head, reasons could be:
- LBGTQ populations are small, about 4-7% (usually quoted at 5%) of the US, and are generally clustered in big urban areas. Like, if you're a queer kid in rural TN you're moving or Nashville or NYC otherwise you gonna have bad time. But that also means it's a niche demographic that's in a few areas. That's a big deal if I'm buying ads for Miami or Denver or The Castro, but it's not broad appeal across the country.
- LBGTQ isn't uniform in context and content; not a ton of lesbians are into boy-meets-boy stories, and not a lot of gay men are watching videos about Andrea Dworkin and S.C.U.M.
- Not a lot of crossover appeal -- I know a few straight bourgeoisie white ladies that are all about queer culture, trying hard to be allies and all, but other than that there is little crossover. Even my wokest, Bernie-Sanders loving friends aren't watching LBGTQ vids and related content on the regular. Again, it's niche thing.
- Serious flak from conservatives, be they Christian, Muslim, or Hindu, or a Communist Chinese government that's not especially LBGTQ-friendly. I can post e-sports videos that will garner millions of views, from Pakistan to China to Nigeria, but a queer critique of Harry Potter or League of Legends characters might be flagged or banned in most of those countries. There may be aggressive pushback and demonetization as well via lobbyists or religious groups.
- As another poster said, flagging words like "gay" or "lesbian" as pornographic and blocking or demonetizing them accordingly.