> Rather, more measured approaches like education, consumer awareness, encouragement of alternatives, transparency requirements, and enforcement of existing sta

> Rather, more measured approaches like education, consumer awareness, encouragement of alternatives, transparency requirements, and enforcement of existing statutes (fraud, personal info, etc) are leaped over. More measured approaches were tried and didn't work. Previous national laws and EU regulations were less intrusive, which didn't help anyone, the industry still complained back then and consumers were under a far worse protection. The ship for the industry to propose soft non-measures like education and volontary limitations has long sailed. Tech botched it so hard that the EU, usually unable to find any firm stance on anything, got its act together and created GDPR. Which, at the time, even surprised privacy advocates...