It's incredibly sad, but it's due to our own collective demand imo. Andrew Schultz a comedian, saw a huge uptick in his success when he started doing short for

It's incredibly sad, but it's due to our own collective demand imo. Andrew Schultz a comedian, saw a huge uptick in his success when he started doing short form videos. Ironically he also saw that people would stay on his channel longer. (described in his ted talk here: https://www.youtube.com/watch?v=dl2MQq4qO4Y https://www.youtube.com/watch?v=dl2MQq4qO4Y) Giving the user a random reward and choice more frequently between each video seems to add to the dopamine hit. And thus the addictiveness. I've certainly gone down the rabbit hole of YT myself watching 1min seinfeld clips from different episodes.