It's all I could think of while reading the article. The spiraling-down into complexity and service names had me smiling all the way. The "we should have predic

It's all I could think of while reading the article. The spiraling-down into complexity and service names had me smiling all the way. The "we should have predicted this" in last paragraph sealed the deal. And the HN comments saying they should have known better and used ZingBing from the start had me rolling. "You think you know what it takes to tell the user it's their birthday?!"