This argument is stupid. Overall, they won't sell more than a few of these cards. The vast majority of computers out there (I would guess 99%) can't support a c

This argument is stupid. Overall, they won't sell more than a few of these cards. The vast majority of computers out there (I would guess 99%) can't support a card like this. At the mid-range, the two need to remain essentially price-competitive at most performance levels, leading to a stalemate. The two things this has done is: 1) Drive profit margins way down 2) Increase bang for your buck at lower price levels. It's amazing how much card you can get for < $150, and it almost doesn't make sense to buy a card for more than $250 (the current $200-$250 cards are nearly as fast and much cooler/quieter than the top-of-the-line from a year ago). Maybe having the highest-performing card will give the perception that the lower-end cards also perform better, but I would guess not. In real news, I recently bought a Geforce GTX 460 for $90 after rebates. It's pretty much enough card for the vast majority of games, and I could buy 7 for less than the price of one of these cards. And, best of all, it's quieter than my case fan nearly all of the time.