I don't think implementation details matter. Isn't the Facebook backend a private 'net in the net'? What matters is the ability to create high quality content,

I don't think implementation details matter. Isn't the Facebook backend a private 'net in the net'? What matters is the ability to create high quality content, and that's something 'nerds' tend to do a lot of. People only hang out on the big platforms because that's where the 'cool' people were in 2005.