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Which is why tools and reporting for incremental lift analysis need to be more widely used. It doesn't help that there are walled data gardens complicating thin
by shostack 6y ago
Which is why tools and reporting for incremental lift analysis need to be more widely used. It doesn't help that there are walled data gardens complicating things either.
- wastedhours 6y agoEspecially when your dashboards are prepared by the buying agency - always request the raw data behind the scenes. If it takes them a while to find it, there's perhaps a reason...
- shostack 6y agoFor sure. Although never attribute to malice what can be attributed to messy spreadsheet exports and databases cobbled together with shoestrings, gum, and vendor swag.
- wastedhours 6y agoOh definitely, but often you're paying them a pretty penny to have it all together, they might not be deliberately BSing you on the data, but they've probably BS'ed you before that they would have the data.