Search engines aren't exactly "un-biased," they're just biased in more obtuse and often-unintentional ways. The entire field of SEO exists to make it biased in

Search engines aren't exactly "un-biased," they're just biased in more obtuse and often-unintentional ways. The entire field of SEO exists to make it biased in your favor. (That's not to say SEO goes away in a catalog world - it just starts looking like the old-fashioned human marketing still used for other channels that it currently sits alongside.) Influencers sit in a curious place between the two worlds. An influencer is basically an independent (but paid and buy-able) "micro-catalog" maintainer who is themselves exposed through an algorithmic platform.