The way I see it: free advertising. Nothing beats piggybacking on a hot topic by presenting a non-issue as an actual issue or a threat. Which is what that is, g

The way I see it: free advertising. Nothing beats piggybacking on a hot topic by presenting a non-issue as an actual issue or a threat. Which is what that is, given that as far as cs is concerned, "master" and "slave" refer to concepts which have nothing in common with slavery, colonialism, racism, xenophobia, homophobia, bigotry or whatever other buzzword you may think of. What is a bit worrying is that those exact methods of promotion were used on several occasions in history, and neither of them produced a good result.